With the 2024-2025 school year well underway, PLASP enters its 49^th year of operations. It’s an exciting achievement; one that, as we continue to move forward as a recognized world-class child care provider, we thought would be best represented with a brand refresh.

So, we asked our stakeholders (parents, staff, community partners) to share their thoughts on what the PLASP brand means to them. These groups identified key words that represented PLASP including; safe, convenient, supportive, fun, caring, and affordable.

We know that the PLASP brand is much more than a logo, however, our goal was to make sure that the look was aligned with how our stakeholders see PLASP. This refresh encompasses and supports PLASP’s mission: supporting families by providing high quality, licensed early learning and child care programs – where children thrive and want to be.

Take a look at the video below for an update to the PLASP logo – one we think reflects PLASP as a place that is fun, safe, and inclusive!

What do you think of PLASP’s new logo? Share your thoughts in the comments below!